HÆC DIES

A precious bottle falls into a thousand pieces,

It releases its aroma and speaks in silence.

Yet we knew it.

Death is not the last word.

The stone rolled away, and with it

Turns my life upside down every day,

It anoints my now sandy skin

So that I can soil that linen

With my inaccuracies.

The now useless ointment frames an empty place.

Rich.

This is the wonder,

THIS DAY.

The new fragrance from Filippo Sorcinelli's delire de voyage collection, is being unveiled today right on the heels of Easter events.
Philip emphasizes these moments by interpreting in olfaction some passages from Mark's Gospel, particularly the moment of the women's astonishment and fear when they realize that the stone of the Sepulcher has rolled away.
In an ideal image to describe this moment, the bottle the very expensive aloe- and myrrh-based aromatic oils that they had prepared to anoint Jesus' body is dropped to the ground the moment they saw not only the stone rolled away, but all the white linen cloths that wrapped the body. Hence the announcement of a young man dressed in blazing white....
The bottle along with the four "wings" that open as "ritual" are covered with sand, with dust, just to remind us of the steps, the road and the place. But the attention-blocking element is the cap that mimics the stylistic features of the tombstone that has rolled away, just as they used to be built.
The artwork is covered in its entirety by a white linen veil, on which the name of the fragrance is reproduced: HÆEC DIES.
The outside of the packaging is also covered with the same linen.